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Modernizing the Alternative Investment Ecosystem

The alternative investment world is no longer fragmented, secretive, or illiquid.

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Our Latest Hedge Fund Research

Report Now Available For Purchase

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Simplify delivers a tightly integrated portfolio management experience with normalized industry data. Designed for Pensions, Endowments, Family Offices and Sophisticated Investors worldwide.

Portfolio CentriX

PortfolioCentriX provides a “next generation” approach to the problem of integrating quantitative and qualitative data across front and back office operations.

  • Complete support for all onshore and offshore structures. You define down to specific tranches and series.
  • Create a truly accessible central repository. Consolidate and organize all single fund and portfolio data.
  • Enhance existing research and management capacity, and create real distinction when managing your consultant and direct investment relations.
Data CentriX

DataCentriX is the largest database of “active only” funds in the industry. We cover over 14,000 vehicles and share classes along with 18,000 investment management companies.

  • We provide the most complete range of private and public “liquid alternatives” funds.
  • We set the global standard for curated alternative fund infor­mation and normalized disclosure regardless of jurisdiction.
  • We track over 1000 data points more than any data provider making it easier than ever to analyze both managers and funds.
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Hedge Fund Performance Reports

Our latest reports now available.

“My guys says it’s the best 3rd party offering they’ve seen”

- Jim, $25B Fund of Funds in Stamford, CT
“The data you are putting together is very interesting”

- Ed, $800M Multi-Strategy Fund in NYC
“I loved the demo of the product; let us know as soon as
you’re production ready”
- Laura, $6B Fund of Funds and Fiduciary in Richmond, VA
“Very different than Hedgefund Intelligence, Eurekahedge, Barclay Hedge, and Hedge Fund Research.” - Eleanna, $400M Family Office in Geneva Switzerland
“No worries on the wait – it was worth it.”

- Howard, Head of CapIntro at Prime Broker in NYC

Leadership Team

The mission of Simplify LLC is to deliver a simple yet robust suite of web-based software solutions to transform, modernize and democratize the alternative fund and private equity ecosystem. Founded in 2011 by Brian Shapiro, Simplify continues to expand and transform the industry.

  • Brian Shapiro

    Chief Executive Officer

    Finance professional took road less traveled after start as equity analyst at Lehman Brothers. Jumping ship in 1995 and heading to a technology firm that eventually produced what became the most successful hedge fund accounting system (Advent Geneva). Brian then went on to found his own firms providing host of services to industry leading hedge funds, fund of funds, prime brokers and administrators. He’s pioneered many of today’s commonplace services including; outsourced ODD, hedge fund certification, and multi-prime brokerage operational constructs. After selling those firms and still itching to put his mark on the alternatives industry he founded Simplify, and set out to build a universal solution for investors and managers who believe the light of transparency will breathe life into the business, and eliminate the worst friction point in the industry.

Simplify in the News

  • BloombergBloomberg
  • the wall street journalthe wall street journal
  • hedge fund intelligancehedge fund intelligance
  • hfm weekhfm week
  • new york postnew york post
  • hedge fund alerthedge fund alert
  • cnbccnbc

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